Unit 3: Exploring Economic Behaviour · 1520U30-1

WJEC A-level Unit 3, June 2019

All 17 written questions from WJEC A-level Unit 3 (June 2019), Exploring Economic Behaviour. Each question shows its marks and topic, with an examiner insight on 3, and opens the question paper and mark scheme at the right page.

Section A

Section B

Q810 marks
Using a cost and revenue diagram, evaluate the likely impact of ICT investment on a small firm's costs. (lines 10-14)
Mark splitKnowledge 2Application 2Analysis 2Evaluation 4

TopicAggregate demandBusiness growth and objectives

Examiner insight

What to cover
Answer about costs, not about the firm in general. ICT investment raises fixed costs in the short run but lowers variable costs per unit, improves productivity and can bring the firm down its average cost curve or shift AC down. Use the case study lines 10 to 14.
Diagram
Cost and revenue diagram with average cost shifting down, or the firm moving along LRAC to a lower point. Any justified and relevant cost and revenue diagram is accepted.
Evaluation
Weigh the upfront cost and financing for a small firm, training and disruption, whether the scale is large enough to recover the outlay, and how quickly the technology dates.
Watch out
Many candidates discussed the impact of ICT investment on a small firm rather than on its costs, and some had clearly not read the case study.
How it went in the exam
The mean was 5.4 out of 10, one of the more challenging questions on the paper, but examiners praised the creativity of the best answers.
Q9Evaluate10 marks
Evaluate the likely impact of ICT investment on the Welsh labour market.
Mark splitKnowledge 2Application 2Analysis 2Evaluation 4

TopicAggregate demandThe labour market

Examiner insight

What to cover
Keep to the labour market. ICT raises labour productivity and the demand for skilled workers while substituting for routine jobs, so wages and employment move differently across skill groups in Wales. Use the case study data.
Diagram
Labour market diagrams for skilled and for routine labour, with demand shifting right for one and left for the other.
Evaluation
Consider occupational and geographical immobility in Wales, retraining and time lags, the risk of structural unemployment, and the size of the ICT sector relative to the Welsh economy.
Watch out
As in Q8, many wrote about the Welsh economy instead of the Welsh labour market. The data offered plenty to apply and AO2 marks are available on every question on this paper.
How it went in the exam
The mean was 6.6 out of 10, one of the better answered questions in Section B.
Q10(b)10 marks
With reference to the data, evaluate the view that the increasingly digital global economy will raise living standards in LEDCs.
Mark splitApplication 4Analysis 2Evaluation 4

TopicMeasuring economic performance

Examiner insight

What to cover
Link the specific examples in the case study to living standards in developing countries: mobile banking and financial inclusion, access to market prices for farmers, online education and health information, remote work and exports of services.
Evaluation
Weigh the digital divide and infrastructure gaps, the cost of data and devices, the skills needed to use them, the risk that gains go to urban elites, and whether higher income translates into wider living standards.
Watch out
Do not just repeat the examples from the case study. Each one needs your own analysis and a link to a living standards measure. Part (a) rewarded development indicators chosen in the light of the digital economy, not generic ones.
How it went in the exam
The mean for Q10 was 8.6 out of 14 and examiners said the quality was generally very high even though it was the last question on the paper.

Question text is quoted from the question papers, © WJEC CBAC Ltd, for students’ private study. Open the official papers and mark schemes from the links on each question. Examiner insights are written with AI assistance and moderated by Finn.