Edexcel International · Unit 1: Markets in action · 1.8 Behavioural economics and consumer choice

Edexcel International Economics past paper questions: Behavioural economics and consumer choice

Every Edexcel International question on Behavioural economics and consumer choice from 2019 to 2025: 5 essays, 1 data response question, 5 short answer questions and 11 multiple choice questions. Each question links to its paper, mark scheme and examiner report.

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Essay questions on behavioural economics and consumer choice

AS Unit 1, October 2024, Q13OptionalEvaluate20 marks

Evaluate possible reasons why consumers did not switch suppliers for these services.

Question paper p.22 Mark scheme p.21 Examiner report p.7 Open in the tool

AS Unit 1, January 2022, Q14OptionalEvaluate20 marks

Evaluate ways that would encourage and enable consumers to make rational decisions.

Question paper p.21 Mark scheme p.20 Examiner report p.5 Open in the tool

AS Unit 1, January 2021, Q13OptionalEvaluate20 marks

Evaluate possible reasons why consumers may behave irrationally.

Question paper p.22 Mark scheme p.19 Examiner report p.6 Open in the tool

AS Unit 1, October 2020, Q14OptionalEvaluate20 marks

Evaluate reasons for the underconsumption of travel insurance.

Question paper p.22 Mark scheme p.27 Examiner report p.5 Open in the tool

AS Unit 1, January 2019, Q13OptionalEvaluate20 marks

Evaluate the reasons why many consumers do not switch energy suppliers.

Question paper p.22 Mark scheme p.18 Examiner report p.4 Open in the tool

Data response questions on behavioural economics and consumer choice

AS Unit 1, January 2021, Q12(b)Explain4 marks

Case study: The markets for oil and electric cars

Explain what is meant by the term 'rational decision'. Refer to Extract B in your answer.

Question paper p.13 Mark scheme p.11 Examiner report p.5 Open in the tool

Short answer questions on behavioural economics and consumer choice

AS Unit 1, June 2024, Q8Explain4 marks

With reference to hotel breakfasts, explain why the above information illustrates 'diminishing marginal utility'.

Question paper p.6 Mark scheme p.7 Examiner report p.3 Open in the tool

AS Unit 1, January 2024, Q8Explain4 marks

With reference to this information, explain what is meant by the term 'rational decision making'.

Question paper p.7 Mark scheme p.7 Examiner report p.4 Open in the tool

AS Unit 1, October 2023, Q8Explain4 marks

With reference to switching banks, explain the difference between 'herding' and 'inertia'.

Question paper p.7 Mark scheme p.6 Examiner report p.3 Open in the tool

AS Unit 1, October 2019, Q9Explain4 marks

Explain one reason why many consumers behave in this way and remain with their current internet providers.

Question paper p.7 Mark scheme p.6 Examiner report p.5 Open in the tool

AS Unit 1, October 2019, Q11Explain4 marks

Explain how the above table may be used to illustrate the concept of diminishing marginal utility. Use the last column in the table to show your workings.

Question paper p.9 Mark scheme p.8 Examiner report p.5 Open in the tool

Multiple choice questions

AS Unit 1, June 2025, Q3
Which one of the following explains why consumers bought fewer Procter & Gamble products?
AS Unit 1, October 2024, Q5
At which one of the following would total utility be maximised?
AS Unit 1, June 2023, Q5
Which one of the following is the most likely explanation of this behaviour?
AS Unit 1, January 2023, Q2
Which one of the following is the most likely reason why consumers stay loyal to their insurance company?
AS Unit 1, October 2022, Q5
Which one of the following is an example of inertia in the broadband market?
AS Unit 1, June 2022, Q5
Which one of the following can explain the behaviour of those consumers who switched to cheaper electricity suppliers?
AS Unit 1, January 2022, Q6
Which one of the following can be deduced from the table?
AS Unit 1, October 2021, Q2
Which one of the following could explain this behaviour?
AS Unit 1, June 2021, Q2
Which one of the following could explain this behaviour?
AS Unit 1, January 2021, Q4
Which one of the following can be deduced from the table?
AS Unit 1, October 2020, Q4
Which one of the following explains why consumers do not change mobile phone service provider?

Question text is quoted from the question papers, © Pearson Edexcel, for students’ private study. Open the official papers and mark schemes from the links on each question. Examiner insights are written with AI assistance and moderated by Finn.

Essay questions on behavioural economics and consumer choice

Data response questions on behavioural economics and consumer choice

Short answer questions on behavioural economics and consumer choice

Multiple choice questions

More Edexcel International topics: Markets in action