Essay questions on introducing the market
Case study: Leading social networks’ market share of website visits in the UK in December 2019
Evaluate the extent to which WT.Social will be able to successfully enter the UK social media market.
Case study: Yet more growth in the coffee shop market
The functions of the price mechanism to allocate resources are rationing, incentives and signalling. Evaluate which of these functions is likely to have had the biggest impact on the coffee shop market in the UK.
Case study: Brexit and the UK economy
Using a suitable diagram, evaluate the importance of demand side policies in stimulating growth in the UK.
Case study: Trends and Fluctuations in fuel prices
Using Extract E, evaluate the likely impact of falling crude oil prices on the UK economy.
Case study: One Pro cycling team attracts supermarket sponsor
Evaluate the importance of market segmentation for Tesco when developing a new range of clothing.
Data response questions on introducing the market
Case study: TUI Group lose market share to Jet2holidays
Using a supply and demand diagram, analyse the likely impact on the market for air travel of improvements in aircraft technology.
Case study: Competition watchdog to review UK music industry over power of big firms
Using a supply and demand diagram, assess the likely impact on the market for live music if the UK Government reduced VAT on tickets for live music events.
Case study: Indian Oil Corporation (IOC) enters niche segment with Bikers Cafe
Discuss the benefits for a firm of operating in a niche market.
Case study: It has no high street shops and few people over the age of 40 will have even heard of
Using a supply and demand diagram, discuss the likely effect on the UK clothing market of a 1p tax on clothing.
Case study: Top of the class
Discuss the likely impact on the demand curve for Mint Tutors from an increase in the price of tutorials during these three months.
Case study: The irresistible rise of alternative milks has dairy farmers worried
Discuss the implications of an over-utilisation of capacity for Oatly.
Case study: The growth of sportswear sales
Using a supply and demand diagram to show excess demand, analyse how this may affect the future price of these shoes.
Case study: Indian cycle brand Hero opens Global Design Centre in Manchester
Assess the benefits of market segmentation for the global bicycle manufacturer Avocet.
Case study: Bright future for coffee shops
Extract D shows a fall in the wholesale price of coffee during 2015. Assess the impact this might have on prices charged in coffee shops.
Case study: Total Number of Vehicles available for taxi journeys in London 2005–2015
Discuss the possible impact on Uber’s demand curve from this advertising campaign.
Case study: MPs pass legislation to introduce standardised cigarette packaging
Discuss the potential impact on the demand for cigarettes of introducing standardised packaging.
Short answer questions on introducing the market
Case study: The UK rail industry
Using a supply and demand diagram, illustrate the impact on the market for rail travel from a decrease in bus fares.
Case study: TUI Group lose market share to Jet2holidays
Using a supply and demand diagram, illustrate the impact on the market for global travel after travel restrictions have been removed for consumers.
Case study: Competition watchdog to review UK music industry over power of big firms
Using a supply and demand diagram, illustrate the impact on the market for traditional music formats following the increase in music streaming.
Case study: How British Airways (BA) is turning itself into a low-cost airline
Calculate, to two decimal places, the percentage decrease in the price of jet fuel between July 2008 and January 2018. You are advised to show your working.
Case study: How British Airways (BA) is turning itself into a low-cost airline
Using a supply and demand diagram, illustrate the likely impact on BA of further bad publicity for the business.
Case study: D.A.P. Ltd. (DAP)
Using a supply and demand diagram, illustrate the likely impact of this new technology on the market for auto-electrical components.
Case study: Top of the class
Calculate, to 2 decimal places, the forecast number of tutorials for Mint Tutors in the first four months of 2019. You are advised to show your working.
Case study: The irresistible rise of alternative milks has dairy farmers worried
What is meant by the term ‘product life cycle’?
Case study: The irresistible rise of alternative milks has dairy farmers worried
Explain one possible benefit for Oatly of operating in a niche market.
Case study: House prices rise at fastest rate since January, says Halifax bank
Using a supply and demand diagram, illustrate the excess supply or demand created by the housing shortage.
Case study: The gourmet confectionery brand launched by Made in Chelsea star Jamie Laing
Using Extract B, explain one supply factor that may have caused fluctuations in the price of sugar.
Case study: Bright future for coffee shops
Using a supply and demand diagram, illustrate the impact on the coffee shop market of the change in taste and fashion. (Extracts A and C)
Case study: Magmatic Ltd posts £1.5m loss as it battles ‘copycats’
There are an increasing number of ‘copycat’ products of Magmatic Ltd’s Trunki available. Using a supply and demand diagram, illustrate the likely impact of this on sales of Trunki.
Case study: Magmatic Ltd posts £1.5m loss as it battles ‘copycats’
Explain one way in which Magmatic Ltd may increase demand for its range of Trunki products.
Case study: Total Number of Vehicles available for taxi journeys in London 2005–2015
Explain the likely impact on the price of taxi journeys resulting from the trends shown in Extracts C and D.
Case study: Canada’s Top Exports in 2014
Increasing numbers of American homes are being built using native Canadian timber. Using a supply and demand diagram, illustrate the likely impact of this on Probyn Export Ltd.
Case study: Canada’s Top Exports in 2014
Explain one possible factor that may cause a shift in the supply curve for cereals.
