Section A
Case study
UK premium chocolate market and inflation data
Q1(a)Define2 marks
What is meant by the term 'brand'?
Mark splitKnowledge 2
TopicBusiness growth and competitive advantage
Q1(b)Calculate4 marks
Estimates indicate that a 2.3% rise in incomes in the UK would result in an 8% increase in demand for premium chocolate. Calculate, to 2 decimal places, the income elasticity of demand (YED) for premium chocolate. You are advised to show your working.
Mark splitKnowledge 1Application 3
TopicFirms, consumers and elasticities of demandThe economic cycle
Q1(c)Explain4 marks
Using the trend shown in Extract A for the period 2016-2017, explain one possible impact on chocolate manufacturers, such as Hotel Chocolat.
Mark splitKnowledge 1Application 2Analysis 1
TopicLife in a global economyThe economic cycle
Q1(d)Discuss8 marks
Discuss how the economic cycle might affect manufacturers of premium chocolate, such as Hotel Chocolat.
Mark splitKnowledge 2Application 2Analysis 2Evaluation 2
TopicThe economic cycle
Q1(e)Assess12 marks
Assess the benefits of organic growth for a firm such as Hotel Chocolat.
Mark splitKnowledge 2Application 2Analysis 4Evaluation 4
TopicBusiness growth and competitive advantage
Section B
Case study
Brazil: foreign direct investment and unemployment data
Q2(a)Define2 marks
What is meant by the term 'exports'?
Mark splitKnowledge 2
TopicLife in a global economy
Q2(b)Calculate4 marks
Using Extract C, calculate, to 2 decimal places, the percentage change in the amount of foreign direct investment (FDI) for Brazil from 2014 to 2017. You are advised to show your working.
Mark splitKnowledge 1Application 3
TopicEconomic factors in business expansion
Q2(c)Explain4 marks
Using Extract C, explain one impact these unemployment rates may have on the Brazilian government.
Mark splitKnowledge 1Application 2Analysis 1
TopicThe economic cycle
Q2(d)Discuss8 marks
Discuss the possible advantages for Brazil of being a member of a trading bloc.
Mark splitKnowledge 2Application 2Analysis 2Evaluation 2
TopicGlobalisation
Q2(e)Assess12 marks
Assess the benefits of inward foreign direct investment (FDI) flows to a country such as Brazil.
Mark splitKnowledge 2Application 2Analysis 4Evaluation 4
TopicEconomic factors in business expansion
Section C
Case study
Tax cuts for firms and the rich as President Donald Trump wins a major victory
Q3Evaluate20 marks
Evaluate the extent to which a reduction in taxation will increase a country's rate of economic growth.
Mark splitKnowledge 4Application 4Analysis 6Evaluation 6
TopicThe economic cycle