Markets and Market Failure · 7136/1

AQA A-level Paper 1, June 2017

All 14 written questions from AQA A-level Paper 1 (June 2017), Markets and Market Failure. Case studies: Privatisation of Royal Mail and The gender pay gap. Each question shows its marks and topic, with an examiner insight on 10, and opens the question paper and mark scheme at the right page.

Context 1

Privatisation of Royal Mail

Extracts: UK parcels delivery market · The privatisation of Royal Mail · Technological innovation in the postal market

Q3Explain9 marks
Extract B (lines 12–14) states that ‘The Universal Postal Service obligations require Royal Mail to deliver letters and parcels to all parts of the country six days a week’.
With the help of a monopoly diagram, explain how the Universal Postal Service obligations are likely to affect Royal Mail’s costs and profits.

TopicMarket structuresMonopoly & market power

Examiner insight

What to cover
The universal service obligation raises costs, especially to rural areas. Show higher average costs reducing supernormal profit.
Diagram
Monopoly diagram with the AC curve shifting up, reducing the profit rectangle.
Watch out
Label the profit area before and after. Many answers change the curves but never show the profit effect.
Q4Assess25 marks
Extract C (line 2) states that ‘Many competitors are using digital technology to drive innovation’.
Use the extracts and your knowledge of economics to assess whether the benefits outweigh the costs when the Government privatises organisations such as Royal Mail and opens up the market to competition.

TopicMarket structuresCompetition policy & regulation

Examiner insight

What to cover
Benefits of privatisation: efficiency, innovation, lower prices through competition, revenue for the government. Costs: loss of universal service, private monopoly power, job cuts.
Diagram
A monopoly versus competition diagram is useful but not required.
Evaluation
Judge by the level of competition after privatisation, the strength of regulation and the time period. Use the extracts on digital innovation.
Watch out
The question asks about benefits against costs. End with a clear judgement.

Context 2

The gender pay gap

Extracts: Causes of the gender pay gap · Tackling the gender pay gap

Q7Explain9 marks
Extract E (lines 22–23) states that ‘The tendency for women to participate in low-productivity sectors is now a bigger factor in their low pay than discrimination’.
With the help of a diagram, explain how the difference between the marginal revenue product of male and female workers might account for the lower average earnings of women.

TopicThe labour marketLabour demand & supplyDiscrimination & pay gaps

Examiner insight

What to cover
Wages in a competitive market are set where MRP meets supply. Lower productivity sectors give a lower MRP and lower pay.
Diagram
Two labour market diagrams, with the lower MRP curve giving a lower wage.
Watch out
Define MRP as MPP multiplied by MR. Link the diagram to women in low-productivity sectors.
Q8Evaluate25 marks
Extract F (lines 19–20) notes that ‘The UK Government recognises the need to raise aspirations and attainment for girls’.
Use the extracts and your knowledge of economics to evaluate the policies that government might use to reduce the gender pay gap.

TopicThe labour marketDiscrimination & pay gaps

Examiner insight

What to cover
Assess policies: equal pay law, affordable childcare, shared parental leave, education and careers guidance, pay transparency.
Evaluation
Judge by cause of the gap (discrimination or occupational choice), cost, time lag and enforcement. Use the extracts.
Watch out
Match each policy to a cause. A list of policies with no link to causes stays in the middle levels.
Q9Essay 1Explain15 marks
Explain how price and output are determined for a firm in a monopolistically competitive market, in both the short run and the long run.
Essay stimulus. Roughly £18bn is forecast to be spent in the UK on advertising in 2017. Much of this will be spent by monopolistically competitive firms or oligopolies seeking to differentiate the products they sell to consumers.

TopicMarket structuresMonopolistic competition

Examiner insight

What to cover
Short run: profit-maximising at MC = MR, possible supernormal profit. Long run: new entry shifts demand left until AR is tangent to AC, giving normal profit.
Diagram
Short-run and long-run monopolistic competition diagrams.
Watch out
The tangency point in the long run is the key mark. Draw AR tangent to AC, not crossing it.
Q10Essay 1Evaluate25 marks
Evaluate the view that government regulation of monopolistically competitive markets is unnecessary, and that polices to encourage competition and prevent the abuse of monopoly power should focus entirely on oligopolies and monopolies.
Essay stimulus. Roughly £18bn is forecast to be spent in the UK on advertising in 2017. Much of this will be spent by monopolistically competitive firms or oligopolies seeking to differentiate the products they sell to consumers.

TopicMarket structuresMonopoly & market powerOligopolyMonopolistic competitionCompetition policy & regulation

Examiner insight

What to cover
Monopolistic competition has many firms, low barriers and normal profit in the long run, so the case for regulation is weaker.
Diagram
Long-run monopolistic competition diagram showing excess capacity.
Evaluation
Consider consumer protection, false advertising, and the fact that oligopoly and monopoly have more market power. Judge by the size of the welfare loss.
Watch out
Do not argue that monopolistic competition is perfectly efficient. It is neither productively nor allocatively efficient.
Q11Essay 2Explain15 marks
Explain the main causes of poverty in the UK.
Essay stimulus. Attempts by governments to equalise incomes are well-intentioned but counter-productive. They destroy incentives for people to lift themselves out of poverty.

TopicDistribution of income and wealthInequality & poverty

Examiner insight

What to cover
Explain several causes and link each to low household income: unemployment and inactivity, low pay and low skills, part-time or insecure work, benefit levels, high housing costs, single-parent households, ill health and disability, regional decline.
Watch out
Define relative and absolute poverty first. Explain how each cause lowers income, rather than listing causes.
Q12Essay 2To what extent25 marks
To what extent can the problem of poverty in the UK be solved through the operation of market forces? Justify your answer.
Essay stimulus. Attempts by governments to equalise incomes are well-intentioned but counter-productive. They destroy incentives for people to lift themselves out of poverty.

TopicDistribution of income and wealthInequality & poverty

Examiner insight

What to cover
Market forces: growth, job creation, rising wages, incentives to work and train.
Evaluation
Markets can leave people behind: low pay, inequality, immobility, market failure in education. Judge the role of government alongside markets.
Watch out
Give a judgement on "to what extent". Pure description of causes will not reach the top levels.
Q13Essay 3Explain15 marks
Explain why, in a free market, sugary drinks may be overconsumed.
Essay stimulus. In 2018, the UK Government will impose a new tax on sugary drinks, aimed at tackling obesity. Behavioural economists believe that taxation alone is unlikely to be very effective in reducing consumption. By 2050, obesity is predicted to affect 60% of adult men, 50% of adult women and 25% of children. It is associated with a range of health problems including type 2 diabetes, cardiovascular disease and cancer.

TopicMarket failure and government interventionMerit & demerit goodsMarket failure (general)Behavioural economics

Examiner insight

What to cover
Sugary drinks are demerit goods with negative consumption externalities and imperfect information, so consumption exceeds the social optimum.
Diagram
Demerit good diagram with MPB above MSB.
Watch out
Use the right curves: in consumption the gap is between private and social benefit, not cost.
Q14Essay 3Evaluate25 marks
Evaluate the view that imposing a tax is the most effective government policy for reducing the market failures arising from overconsumption of unhealthy food and drink.
Essay stimulus. In 2018, the UK Government will impose a new tax on sugary drinks, aimed at tackling obesity. Behavioural economists believe that taxation alone is unlikely to be very effective in reducing consumption. By 2050, obesity is predicted to affect 60% of adult men, 50% of adult women and 25% of children. It is associated with a range of health problems including type 2 diabetes, cardiovascular disease and cancer.

TopicMarket failure and government interventionIndirect taxes & subsidiesMerit & demerit goodsMarket failure (general)

Examiner insight

What to cover
A tax raises price and reduces consumption towards the social optimum.
Diagram
Tax on a demerit good, using price elasticity of demand.
Evaluation
Compare with regulation, labelling, education and nudges. Consider inelastic demand, regressive effect and product reformulation (as with the sugar levy).
Watch out
Show that tax effectiveness depends on price elasticity of demand.

Question text is quoted from the question papers, © AQA, for students’ private study. Open the official papers and mark schemes from the links on each question. Examiner insights are written with AI assistance and moderated by Finn.